About us
I’m Loup Le Roux, 38, and I’ve been calling Switzerland home for the past few years. Passionate about good wine and good moments, I started Le Roux Vins to bring great bottles straight to the lake, events, or wherever they’re needed. Wine, for me, is about enjoying the right bottle at the right time—simple, effortless, and always a pleasure.
My story
From the Loire Valley to the shores of Lake Zurich.
From the heart of the Loire Valley in Saumur, France, birthplace of Cabernet Franc and Chenin Blanc, I grew up amidst vineyards, yet my passion for wine remained dormant. Even after living in Bordeaux, the world of wine held little allure.
That all changed in 2014, in London. Newly arrived and working as a bartender at Le Colombier, a French restaurant in Chelsea, I discovered the art of truly experiencing wine and sharing its nuances. Le Colombier ignited a fire within me, teaching me how to speak the language of wine and convey the sensations it evokes (a must-visit if you’re ever in London!).
My London adventure continued in Mayfair, where I managed several wine bars, finding immense fulfillment in the process. A serendipitous encounter led me to Zurich, and while the pandemic initially kept me here, I quickly embraced this vibrant city.
For several years, I’ve collaborated with Mélanie and Biancorosso, nurturing my passion and dreaming of this very project. The joy of sharing wine has become my driving force, and in 2025, I’m thrilled to finally bring this vision to life.
”About us: Because it’s about the wine, and me.”
What I would like to share
This website is more than just a webshop—it’s a place to explore and enjoy the world of wine. Whether you’re here to discover rare bottles hidden in forgotten cellars, read the Journal du Vin for insights into our wineries, or find delicious food pairings and the latest wine-related news, there’s always something new to explore.
Le Roux Vins is not just about selling wine; I also offer unique services that bring the experience of fine wine closer to everyone:
Cellar Appraisal
Knowing the value of your wine collection is essential, no matter its size. Whether you’re looking to sell a few treasures or your entire cellar, I can help you understand what you have. This service is for everyone—even if you’ve inherited wine and aren’t sure what to do with it, I’ll guide you on what to drink, what to keep, and what to sell.
Wine Sourcing & Collection
In a world where convenience is king, wine remains one of the few luxuries that can’t simply be rushed—unless you’re willing to pay an exorbitant price. I specialize in finding the wines you want at a fair price, whether for your home cellar or your holiday residence abroad. From specific vintages to rare bottle sizes, I’ll source exactly what you need and ensure it gets delivered wherever you are.
Zürichsee Delivery – Summer 2025
Enjoy the summer without the hassle of carrying heavy wine crates from your car to your boat. Starting in 2025, you’ll be able to order a carefully selected range of wines, ice cubes, and more, delivered directly to a port on the Zürichsee. Bottles will arrive at the perfect temperature, and deliveries will be made using electric vehicles for a sustainable touch.
Exclusive Wine Delivery – WEF 2026
Have you ever tried buying wine during the World Economic Forum in Davos? Unless you settle for cheap supermarket bottles or overpriced selections from hotels and restaurants, options are limited. That’s where I come in.
For WEF 2026, I will launch a dedicated online store, offering a handpicked selection of exceptional wines at reasonable prices. With one-hour delivery, you can enjoy a fine bottle of red at 9 PM in your Davos apartment—without the typical WEF price tag.
Events & Experiences
Starting this year, I’ll be hosting exclusive wine tastings, pool parties, and other events that bring wine lovers together. Stay tuned—this is just the beginning.